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How to Promote Your Dropshipping Business With Instagram Marketing

By Bridgette Hernandez

How to Promote Your Dropshipping Business With Instagram Marketing
Instagram is one of the most popular social media apps in the world. And it’s one of the best platforms you can use to promote your dropshipping business in 2020. 

According to statistics, 200 million users visit at least one Instagram business profile daily. And according to the recent estimates, the platform’s potential advertising reach exceeds 849 million users.

So if you plan to grow your business using Instagram marketing, you are heading in the right direction. Here are a few steps you should take to achieve the goals set. 

Create a business profile

The first thing you should do is to create a business profile on Instagram. Here is a to-do list to complete:
1. Come up with a unique, catchy username. The username may match the domain name of your website, or it may be different.  
2. Write a compelling Instagram bio for your dropshipping business: 
  • briefly describe the products you sell
  • mention that you offer free shipping
  • add call-to-action
  • add branded hashtag if you have one
3. Choose an eye-catching profile photo.
4. Link your business Instagram account to your Facebook page.

Generate share-worthy content

The next step you should take is to start producing high-quality content. You should create engaging Instagram posts to draw the audience’s attention to your profile and grow following.

The owners of dropshipping businesses tend to make one big mistake – they post product photos only and do not create any original content at all. In other words, they offer content that Instagram users are not interested in. And, as a result, their Instagram marketing efforts bring no results. 

If you want to boost sales, you should create content that adds value to your target audience. You should share useful tips, funny jokes, and inspirational quotes – any visual content that appeals to your buyers. For instance, if you sell fitness accessories, you can publish workout tips and memes about a balanced diet.

Interact with your audience

If you want to get the most from Instagram marketing, you should interact with your audience in all ways possible:
  • Answer each and every comment and direct message you get
  • Create interactive Instagram Stories using polls, quizzes, questions, and other stickers
  • Like and comment on posts published by your followers
  • Write Instagram captions that entice customers into further interaction. For instance, end your post with a question or ask followers to tag a friend.

Create shoppable posts

As you probably know, you can sell products directly from Instagram. All you need to do is to create shoppable posts by adding product tags to the photos of your products. With the help of shoppable posts, you can direct your followers to the pages of the chosen products and grow your sales.

Here is how to start using Instagram Shopping:
  • Connect your Instagram business profile with Facebook page
  • Connect your Instagram business profile to a Facebook catalog using Catalog Manager
  • Make sure you’re eligible for Instagram Shopping, go to your profile’s settings and submit your account for review.
  • Once your account is approved, you can create your first post and feature up to five products per image or video post, and up 20 products on multi-image posts. 

Take advantage of Instagram shoutouts 

If you want to get the first results right here and right now, you can buy Instagram shoutouts. Here is a short guide on how to make it work for your dropshipping business:
  • Use the Instagram search tool to discover accounts related to your niche. Choose a few accounts with the highest number of followers.
  • Reach out to the owners of these accounts and find out whether they publish paid shoutouts.
  • Negotiate the price and send the materials (product image, a link to your website, a short caption, and hashtags) for the shoutout.
  • Wait until the promo-post is published and then share the same post on your business profile. 
  • Be ready to answer all the questions of Instagram users and help them to complete orders on your website.

Use paid advertising 

If your budget allows, you can use paid advertising. It will help you to reach a wider audience and sell more products. 

To promote your products on Instagram, you should connect your business account with the Facebook page. You can manage your ad campaigns directly from Instagram or Facebook page, but it’s better to use Ads Manager. It will allow you to specify your target audience and boost your advertising efforts.

Instagram allows business accounts to promote both posts and Stories. So don’t hesitate to try out both options and find out what works for your business the best.

Track the results of your marketing campaign 

Whether you focus your efforts on content production or paid advertising and Instagram shoutouts, you should closely monitor the results. 

You should analyze weekly sales reports in detail to see whether the chosen marketing strategy works for your dropshipping business. If you have already automated your dropshipping process with ShopMaster, you can access sales reports literally in a few clicks. 

In case if you do not get the results you expect in three weeks, you should revisit your strategy. You should define the weak spots of your marketing plan and incorporate some improvements. 

One more important rule to follow

The most important rule that you should follow is, to be honest with your audience. Don’t try to convince your Instagram followers that your products are unique, or that you manufacture them at your own plant. Don’t hide anything, and feel free, to tell the truth.

To build and maintain customer trust, you should run your dropshipping business with more transparency. It will help you to increase sales and achieve success in the long run.  

In conclusion

Whatever products you sell, Instagram is a great platform to reach out to your target audience. So don’t hesitate to take the first step and create an Instagram account for your dropshipping business today. Use this article as a guide, and you will take your sales to the next level.


About the author

Bridgette Hernandez

Bridgette Hernandez is a Master in Anthropology who is interested in writing. Currently, she is working as a writer for BestEssayEducation. She is planning to publish her own book in the nearest future.