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How to Find the Popular Influencers to Promote the Your Website and Organic Traffic?

By Karen Li

How to Find the Popular Influencers to Promote the Your Website and Organic Traffic?
sellers who sell on an eCommerce website can increase their sales by marketing own website through influencer to divert traffic to their sites. It is normal that seeing some products on social media are wildly spread and infiltrated and attract a lot of fans. The result of purchase conversions is just as alarming.

How to Find the Popular Influencers to Promote the Your Website and Organic Traffic? - ShopMaster free dropshipping solution

In fact, Facebook + Instagram's cover of more than 1.5 billion active users in all product categories worldwide. It is advisable to locate the target audience with the highest priority from their own products, then design creative advertising content to attract customers. There would be a big chance to succeed.

Currently, there are several social media advertisements targeting consumers in Europe and the United States, such as Facebook, Instagram, and Twitter. To do different media advertisements need to consider the features of different media. For example, Facebook, for it is a closed social platform (friends circle), thus it is suitable for a single product or coupon activities in the form of interaction, to appeal people’s engagement. (PS: post engagement of single-item use more interesting products video would get a better result).

Instagram serves as a platform for image-sharing. The user behavior of its users is mainly interest-oriented. Ins users like to follow-through celebrities who share their life, or bloggers with lots of beautiful and amazing pictures. The seller can create products name related to celebrities and bloggers to make celebrity effects, or build your own brand into a brand blog with followers.

How to Find the Popular Influencers to Promote the Your Website and Organic Traffic? - ShopMaster free dropshipping solution

For Twitter, it is an interest-oriented SNS platform. There is the hot effect of the trend list, the seller can utilize this to make your own products into a hot trend for searching, or tag with a hot topic for marketing.

This article teaches you how to find influencers and how to bring more traffic to your own e-commerce website through them, and introduces some good practices and tips.



1. Contact Instagram Influencers

Instagram is one of the hottest social networking sites in North America with nearly 70% of female users. If your store's primary target audience is women, then Instagram's importance of customer traffic is self-evident to your Shopify store. We all know that we should make the most use of Instagram influencers to get big sales, but how to do it? How to find popular influencers? Use websta.me! It is a platform that gathers Integrate users and hashtags together that can be used for ins data analysis. Use your browser search the link:https://websta.me/search/, for example, we search dress, the left column will show the relevant users, and the right column will show the relevant hashtags. Also, if you look at https://websta.me/hot, you can see the most popular Ins user and hashtags. This can also be used to help find influencers. We choose the first Ins user "dresses_up", open her Ins page, you can see her mailbox and other information. To find the influencers is so simple in this way!

How to Find the Popular Influencers to Promote the Your Website and Organic Traffic? - ShopMaster free dropshipping solution
Then what to do next? You have already had those Influencers contact information, you can send her a free product sample, you can also contact her to see if she is willing to recommend your product on the Ins account with the payment.


2. Contact hot bloggers or self-media

You must have heard of all kinds of fashion bloggers, these people often take pictures of the street snap, beautiful apparel, clothes match. Some bloggers have thousands of fans and many have millions of fans and they are sought after many fanatical fans. If you can get the recommendation of these popular bloggers, the diversion effect of the website would be extremely good.

So how to find the popular blogger? Search them through Google directly with keywords, such as "dress blogs". And search home page, there are many related blog summary in the Google search. The more detailed keyword you search, the more matched results you can get with your product. But at the same time, a blog with only one specific product category may have fewer fans.

Like Google search, we can also use the same way to find influencers on YouTube. Try to enter the keywords or any word related to your product. influencers on YouTube usually have their own channel, where you can find their contact information.

How to Find the Popular Influencers to Promote the Your Website and Organic Traffic? - ShopMaster free dropshipping solution

There's another way to market your products by We-Media: Get them to introduce your website and product automatically!

If your entrepreneurial experience and story are very exciting, it naturally attracted a lot of media. Once someone reported your story, which is a great opportunity for your product and business to get more exposure. This approach is to wrap your products into something of special significance, to tell a unique story, to stimulate their interest in you and make the news. This approach is not suitable for everyone, but if you want to give it a try, you can try to write an e-mail contact those people of we-media.

Note: We do not need to find the most popular influencers, bloggers. They receive a lot of information every day, and may not be interested in your little business. We only need to find the influencers that mostly fit the style of your product.


3.Market on Reddit

Almost all North Americans will likely to visit Reddit. It's a hodgepodge of life. Because you can find almost any topic in Reddit with a corresponding page. We can always find several pages related to your product. For example, we open: Reddit / dresses, the result will show with FAQs about where to buy such a skirt..... We can post something there, write an advertisement, do marketing, but remember to follow the posting guidelines of Reddit, in case that your account would get suspended.
How to Find the Popular Influencers to Promote the Your Website and Organic Traffic? - ShopMaster free dropshipping solution