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How to Build a Highly Profitable WooCommerce Dropshipping Store in 7 Simple Steps

By Paul Strachan

How to Build a Highly Profitable WooCommerce Dropshipping Store in 7 Simple Steps
  It's no secret that dropshipping products through a third party marketplace such as eBay can be highly profitable, however it's not the only option. While eBay and Amazon can bring in quick sales, building your own online store is considered a better long-term solution. Not only does having your own store give you full control but it also gives you more flexibility to aim for higher profit margins while creating a reputable brand.

WooCommerce, a highly popular WordPress plugin, is quickly becoming the common choice for newbies looking to build a flexible, customisable and professional online store, without having to know complex coding or html.

With its seamless compatibility with multiple dropship automation and order fulfilment plugins including ShopMaster, WooCommerce is particularly suited to those looking to build a dropshipping store.

In this article, I'm going to take you through the whole process of building a profitable WooCommerce dropshipping store. From setting up hosting to finding and choosing products to sell, everything will be covered in a step-by-step format.


Why WooCommerce?

How to Build a Highly Profitable WooCommerce Dropshipping Store in 7 Simple Steps - ShopMaster free dropshipping solution

One of the biggest advantages to using WooCommerce over other online store builders is that it's completely free to use. The only expense attached to running a WooCommerce store is for hosting and a domain name, generally costing no more than around $10 per month.

Furthermore, WooCommerce imposes no limitations on listings, orders and sales, while also charging 0% transaction fees, unlike some of it's more expensive competitors. WooCommerce also integrates directly with some of the most popular payment processes around including PayPal, Stripe and Amazon Pay, while boasting all the additional features needed to accept and process sales such as courier integrations and order notification emails.

Quite frankly, with thousands of extensions to choose from and countless unique themes, no other online store builders come close to WooCommerce in terms of flexibility and performance. It's the most cost effective and simplistic way to build a web store, even if you’re the least tech-savvy person around.
  • Free to use, highly flexible and customisable
  • Thousands of plugins, extensions and professional themes
  • One of the original and most popular online store builders
  • Frequently updated, improved and modernised with the latest technology
Now that you have a better understanding of why WooCommerce is one of the best online store builders of it's day, it's time to start building your store with it. Follow these simple steps and you'll have a booming web store in no time.

Step One. Find Products to Source

Before you can start building a WooCommerce store, you must first find a dropshipping supplier to source products from. One of the most effective ways to find suppliers is by using a wholesale or dropshipping directory. SourceLow, a free to use supplier directory, is one of the first choices for those looking to find leading dropshipping suppliers of just about any type of products. It's also a fast-growing and global directory meaning you'll be able to uncover suppliers from just about any location across the world including the UK, USA, China and EU.

Alternative methods of finding a supplier include searching on Google, joining wholesale forums, watching YouTube videos and trying question and answer websites like Quora. You could also opt to attend local trade shows in your area or contact wholesalers and manufacturers to enquire about dropshipping directly.
  • Try a free to use dropshipping directory such as SourceLow
  • Use a B2B marketplaces such as Alibaba or AliExpress
  • Study question and answer websites such as Quora
  • Search on Google or join dropshipping forums


Step Two. Get a Domain & Hosting

Once you've established where you're going to source your products from, the next step is to get a domain name and hosting. A domain name is simply the address of where your website will be found, while hosting is essentially the web server which will power your website. Every website on the planet needs a domain name and hosting.

Most hosting companies offer relatively cheap hosting packages starting from as little as $5 per month. Some including GoDaddy, Hostgator or SiteGround offer a more dedicated WordPress or WooCommerce managed hosting services.


Step Three. Install WooCommerce

Now that you have a domain name with WordPress installed, it's time to setup WooCommerce. The process is amazingly simple, although it may take a bit of time to configure the settings.
  • Login to your new WordPress dashboard at
  • Navigate to the Plugins section and click Install New
  • Search for and click Install next to WooCommerce
  • Follow the onscreen instructions to configure the WooCommerce settings
How to Build a Highly Profitable WooCommerce Dropshipping Store in 7 Simple Steps - ShopMaster free dropshipping solution


Step Four. Start Listing Products

Once WooCommerce is successfully installed and configured to your specific requirements, it's time to start listing products for sale. However, instead of copying your supplier's description, take the time to write your own unique descriptions with a keyword optimized title.

When it comes to pricing, aim for a small but healthy profit margin while avoiding the mistake of overpricing. Try to undercut your competitors where possible and always take payment processing fees into consideration.


Step Five. Automate Stock Management

As mentioned previously, one of the biggest advantages to using WooCommerce is the huge collection of plugins and extensions it's compatible with, including a wide selection of the most popular dropshipping automation software solutions such as ShopMaster.
How to Build a Highly Profitable WooCommerce Dropshipping Store in 7 Simple Steps - ShopMaster free dropshipping solution

In order to avoid selling items which are no longer in stock, investing in software is essential. Thankfully, most modern software programs are very user-friendly, simple to setup and easy to configure. ShopMaster is quickly becoming one of the most popular dropshipping software solutions, particularly for WooCommerce stores, due to its free starter plan for monitoring and repricing up to 800 listings.

ShopMaster is also compatible with some of the most popular and reputable dropshipping suppliers on the net including AliExpress, Banggood, Chinabrands and CJ Dropshipping. A full list of the 20+ compatible suppliers can be found here.


Step Six. Start Advertising

How to Build a Highly Profitable WooCommerce Dropshipping Store in 7 Simple Steps - ShopMaster free dropshipping solution

Once your online store is set up and you have some products listed, the next step is to start advertising. While most people opt to advertise on Facebook, Google AdWords is a more viable option, offering more advanced targeting of specific keywords and product searches. However, Facebook offers a lower cost per click and more engaged reach. The platform which is best for you will depend on your niche and marketing plan.

When it comes to learning how to tweak your campaign for maximum profitability, YouTube is packed full of free and detailed videos on how to run PPC (pay-per-click) campaigns the right way. The following video clocks in at over 40 minutes long but it covers the entire process of creating Facebook Ads for beginners.

Alternatively, if you have a small budget, free advertising techniques such as search engine optimisation, posting in Facebook groups, email marketing and forum marketing are all effective techniques. Some additional tips to consider when it comes to advertising include:
  • Study YouTube videos to learn how to create profitable Google, Facebook or Instagram PPC advertising campaigns
  • Post in relevant Facebook groups related to your niche, for example if you sell camping equipment, post in travel, holiday or adventure pages
  • Find targeted Quora questions and post informative answers, for example if you sell electronic gadgets, find questions related to ‘the best bluetooth headphones’
  • Start with creating a few posts or answers each week and avoid spamming
  • Tweak, test and retweak your PPC campaigns to improve performance and profitability


Step Seven. Grow the Business

Even if sales are not immediate, make sure you don't give up at the first hurdle. Keep growing the business at a steady rate by listing new products, tweaking prices and processing any orders as quickly as possible. If you’re using automation software such as ShopMaster, setup automatic ordering to free up more time to focus on creating new listings and finding those hot sellers.

Like any business, success in dropshipping takes time and effort. You're not going to become an instant millionaire and you need to be willing to put in the hours. Invest any generated profits back into the business until you're earning a decent income. 


Final Thoughts

While dropshipping on eBay and Amazon can be highly lucrative, setting up your own online shop is the more viable long-term option. Although it may take more time and effort, it will be worth it overall. You'll have full control over your business, and you won't need to worry about competition, high selling fees, strict policies or being suspended by the platform.

Consider investing in automaton software like ShopMaster to completely streamline the business and efficiently manage stock, orders and inventory. Once you've started to generate sales and profits, continue to invest those profits into advertising on Google, Facebook or other platforms such as Instagram or even YouTube.

It may take some trying and testing to find the hot sellers but eventually sales will become regular and consistent. Don't give up and keep listing new products while making sure you setup automated ordering or manually process orders as quickly as possible. It won’t be long before you build up a loyal, repeat customer base that will generate you significant and consistent income.



About the author

Paul Strachan is a web design, digital marketing and SEO expert with over 10 years of experience using WordPress and WooCommerce, as well as an extensive background in dropshipping, product sourcing and online selling.